Who drove the buzz -- Super Hero Batman or Super Actor Heath Ledger?
Batman sequel “The Dark Knight” is proving to be this year’s summer blockbuster movie, breaking box-office records as fans flocked to opening weekend premieres. The buzz around the movie leading up to the opening included anticipation of the late Heath Ledger’s performance as The Joker, which bloggers agree is worthy of an Oscar nomination. After seeing the movie last weekend, he has my vote.
As reflected in the blogpulse chart below, post-premiere buzz for “The Dark Knight” was triple that of 2008’s other comic-book movie “Iron Man” and adventure flick “Indiana Jones”, accounting for 1.3% of total consumer discussion on July 18th, the day the film premiered. “The Dark Knight” has set a buzz standard for the movie industry to live up to for years to come.
Posted by Sandra Parrelli at 10:57 AM |
Permalink
Obama's Win over Clinton Ignites Blogosphere Buzz...on to November
Is blogosphere buzz an early indicator of our next U.S. President? So far, Senator Barack Obama is winning the blog buzz race over Senator John McCain, with nearly double the amount of overall buzz volume. Obama’s win as the democratic presidential candidate over Senator Hillary Clinton drove online buzz in early June, commanding 2.1% of overall buzz. McCain continues to trail Obama in buzz since April, with no significant spikes in consumer discussion.
Now that the race to the White House is officially underway, Nielsen Online will closely monitor and analyze how the candidates leverage online platforms to communicate and to attract voters. Over the next several months, we will provide trends and insights surrounding brand (candidate sites), social media, video and advertising. For an initial analysis around this year’s presidential candidates, check out our recent press release.
Posted by Sandra Parrelli at 11:05 AM |
Permalink
