Obama's Win over Clinton Ignites Blogosphere Buzz...on to November
Is blogosphere buzz an early indicator of our next U.S. President? So far, Senator Barack Obama is winning the blog buzz race over Senator John McCain, with nearly double the amount of overall buzz volume. Obama’s win as the democratic presidential candidate over Senator Hillary Clinton drove online buzz in early June, commanding 2.1% of overall buzz. McCain continues to trail Obama in buzz since April, with no significant spikes in consumer discussion.
Now that the race to the White House is officially underway, Nielsen Online will closely monitor and analyze how the candidates leverage online platforms to communicate and to attract voters. Over the next several months, we will provide trends and insights surrounding brand (candidate sites), social media, video and advertising. For an initial analysis around this year’s presidential candidates, check out our recent press release.
Posted by Sandra Parrelli at July 10, 2008 11:05 AM
