Tracking the "Buzz" On Hardware, Software Products
Nielsen BuzzMetrics, the parent company of BlogPulse, today announced that it's making "buzz" data available to CNET's TechRepublic web site, where IT professionals provide peer reviews of hardware and software products.
Data from BuzzMetrics' reservoir of online consumer discussions - culled from boards, blogs, forums, Usenet, etc. - are automatically fed into two charts that are integrated into the TechRepublic reviews. A Buzz Score measures the volume of online buzz about the products being discussed; a Slant Score tracks the percentage of positive posts for each product reviewed. It's the first in a series of publisher applications being made available by BuzzMetrics to media firms, publishers, portals, advertisers, etc. See a sample here for Microsoft Windows.
Posted by Sue MacDonald at June 14, 2006 11:00 AM
