2.0 Evolutions: Press Releases and the Web
Blogs have changed the way news is written and delivered, and the evidence is clear among today's blog discoveries. First, today's No. 29 top blog post comes from PR expert Todd Defren in San Francisco, who debuts the "Social Media Press Release," which is more than a written release sent out over news wires. In the emerging PR world, he says, press releases will contain tons of info: the news and headlines, RSS feeds, MP3 files for podcasts, video links, embedded graphics and photos, tags and other syndicated feeds, and contact information that includes name, email, Skye and phone numbers, instant message IDs, blogs and relevant blog posts. Blogger Neville hobson endorses the format...but asks the big question: Is the media ready for it?
Kevin Dugan joins the discussion, noting that Defren is likely to get praise and criticism.
Who owns 2.0?
Another curious discussion takes places today about the term "Web 2.0," often used to describe the evolution of the Internet from its rudimentary early stages into, well, whatever it's becoming. The folks at O'Reilly/CMP claim they own it, a claim that draws plenty of comments. Does it need a name at all, asks Ben Ramsey? Discuss.
New news anchors
Now that the three traditional news networks have firmed up their plans for evening new anchors, who's getting the buzz? Time will tell in the long run, but in the hypothetical short run, it's all about Katie:
Posted by Sue MacDonald at May 30, 2006 09:46 AM
