Viral, And We Don't Mean Influenza
Virality. To most folks, it means a contagious disease, but in Internet/marketing circles, it means the propensity of an idea to spread (like viruses are wont to do) from person to person until they gain credibility and traction and create "buzz." Author and marketer Seth Godin is today's No. 4 most popular blog post today for his description of what makes an idea viral. It's being discussed by a variety of bloggers. Virality's also evident in other ways today, too.
Serenity takes flight
There's buzz adrift about the movie Serenity, for example, a movie based on the niche-popular-but-cancelled "Firefly" TV series (today's No. 7 most-shared link).
Freebies, too
And for bloggers who love to read those New York Times columnists but can't cough up the $49.95 for the new Times Select pay-to-read program, bloggers are already cutting-pasting columns found elsewhere (for free) for others to share, spurring a discussion led by (Never Pay Retail, today's 37th top link). As the blog's author John Tabin is says: ""The right to run your business into the ground is inalienable... I created Never Pay Retail to mock the Times's cluelessness, not to correct for it." (As a longtime print subscriber, am I old-fashioned for paying for what I consume?)
Posted by Sue MacDonald at September 28, 2005 01:58 PM
