Online Campaigns, "Bad Books, and Deep Throat, Cont.'d...

Remember Burger King's Subservient Chicken? The burger chain has built on the chicken's success with another web-driven campaign called Sith Sense, a Star Wars tie-in where online users try to stump Darth Vader by playing an online version of 20 Questions. Blogger Jeremy Wright at Ensight describes his encounter with the Dark Side, and Microsoft's Robert Scoble points out how many times he's been sent the link by fellow bloggers.

A similar "viral" blog, called PostSecret, has been active for several months...a place where bloggers can write their most intimate secrets (anonymously) and post them online for the world to see. The Sith Sense took off when "Revenge of the Sith" hit the theaters May 19, while PostSecret has chugged along on its own:



"Bad" Books
Today's top link ought to make every library patron shiver to the core: a list of the top 10 "worst" books, as ranked by leading conservative scholars (only one woman?). Among the books: Mein Kampf, The Kinsey Report, The Feminine Mystique and Beyond Good and Evil. (Maybe they just don't like politics OR sex?)

Deep Throat, Cont.'d
From obscurity to top spot -- that's where former FBI honcho Mark Felt finds himself just two days after revealing he was the "Deep Throat" source for the Washington Post's Watergate coverage. Other Deep Throat sightings: the Post's Bob Woodward offers his take on the revelation. Vanity Fair outlines its scoop of the year. Wikipedia has an updated entry on Felt's revelation, and the blogger at Politics Schmolitics notes that even non-Watergate-era folks can consider Felt a whistleblower hero.

Blogging at Yahoo!
Yahoo! has published its guidelines for employees who want to blog, and the Ink-Stained Banana blog describes it as "wonderfully transparent."